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Get your Site Through the Google Update Unscathed

Google Page Experience Update

Content to connectGoogle rankings are a bit like a game of snakes and ladders. You can be riding high, scaling the heights of Google until an algorithm update hits and you find your website sliding down the slippery slopes to the never hit pages. If your website is ranking well right now, listen up!

In May the next major Google algorithm rolls out. And why should you care? Because this update will look at your site and rank it based on page experience – that’s how visitors to your website interact with it.

So, What is a Google Algorithm?

An algorithm is a set of criteria that Google uses to rank websites. Basically, Google search-bots follow a set of rules and reward sites that follow them with their ranking. If your site is relevant and follows all of the rules it will rank higher, with the most relevant sites ending up on page one.

Each year Google releases thousands of algorithm updates. And the impact of these on your website is pretty insignificant.  But when a core algorithm is due for release, like the May 2021 Page Experience update, it’s a wise move to ensure your site is protected from the impact. So, it’s worth checking you understand the latest criteria and what the implications to your website could be.

What is the Page Experience Update?

Take a look at your website and ask yourself the following:

  • Is your website mobile-friendly?
  • Does your website allow visitors to browse safely?
  • Is your site ‘HTTPS’ secure? (A website address prefixed with HTTPS ensures secure communication between your website and the browser.)
  • Are intrusive interstitials impeding the page experience of your website? (Interstitials are pop-up adverts that make it difficult to view the content on your web pages until visitors dismiss them.)
  • Do your web pages contain content to connect?

Are you happy with how your website measures up?

If not, it’s time to make amendments because in May Google will implement a new set of metrics referred to as Core Web Vitals. These benchmarks will measure the user experience of websites across the net. Taking into account page loading speed, interactivity, and visual stability.

If you are responsible for a website, you need to ensure:

  • Your website performs well across mobile devices.
  • The loading speed of pages is optimal.
  • That website navigation is intuitive.
  • Call-to-actions are well placed.
  • Intrusive pop-up adverts are kept to a minimum across your site.
  • Images include relevant Alt Text.
  • Your content is well structured.
  • Content keeps visitors to your website engaged.

Content to Connect!

If you currently rank well in Google and intend to continue to do so, you need to ensure page load speeds, responsiveness, user experience (UX), mobile usability, and security are optimal. And, although these things are all vital to implement before the core update in May, Google also urges you to remember that:

“Great page experience doesn’t override having great page content.”

As we always say, words are powerful, they can change and inspire the way an audience interacts with you, your brand, the world! So if your content requires some attention, to help you engage with your target audience and rank better in Google, get in touch with the friendly SEO content writers at Writeable in Buckinghamshire. We help brands create writing to rank… content to connect!

Call Writeable for Content Writing Buckinghamshire Today!

For more information about our content writing services Buckinghamshire, call us on 07814 655 438 today. And for technical assistance to enhance the page experience of your website, check out the gurus at Cyber Sushi Design.