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Build your Brand Online

Build your brand

So you’ve created a website, launched your business proposition, and now you’re twiddling your thumbs waiting for the enquiries to roll in.

Building a new brand takes time and patience. It might even take a rethink and change in approach, but with a clear vision and determination, and a little know-how, you can build a successful brand online.

Internet Marketing Aylesbury

Set out your Strategy

First thing’s first, you need to plan your internet marketing strategy. To make a plan, consider the following:

  • The social media platforms you will use.
  • The actions you will take to engage potential customers.
  • How you intend to measure your success.

The objectives you set for your business shouldn’t focus on how many followers or likes your social media posts achieve. Instead, you should measure success based on engagement, click-through and conversion rates. By outlining realistic, measurable goals, you can assess the effort required to ensure you set about achieving your goals.

Create an Identity

Your business needs to establish its identity. To do this, you must focus on representing your business consistently using the same colour scheme, formating, branding, ethos, morals and personality, to ensure potential customers view your outfit as genuine and trustworthy.

For example, if you claim to be environmentally friendly, friends of the planet – packaging products in reams of plastic isn’t going to present your business offering as authentic.

Understand your Audience

Getting to grips with identifying your target audience and what they want will help you create an offering that will stand out from your competitors.

When establishing customer personas, consider the following:

  • Age
  • Gender
  • Marital status
  • Family status
  • Where they live
  • Where they hang out online
  • Income bracket
  • Occupation
  • Interests and hobbies

Recognising that your target audience is real people with actual needs will benefit your approach to your internet marketing strategy and resulting engagement.

Know your Competition

How is your competition interacting across social media? Check them out and see what they do well and not so well and consider:

  • The type of content they are posting
  • Who follows them
  • What do you do better than them
  • How can you position yourself to attract their followers
  • What is your unique selling point (USP)?

By understanding your competitors and the content they post, you can identify where and what information is lacking and find a gap to fill to help you maximise the potential of your online business. It is beneficial to follow your competition to understand their strengths and weaknesses. Such knowledge can help you build your brand better!

Get Social

If your business is not already on social media, it’s time to identify the platforms offering the most value to your business. Choose platforms your target audience is accessing, including:

  • Facebook
  • Instagram
  • Twitter
  • Snapchat
  • Reddit
  • LinkedIn
  • Pinterest
  • YouTube

Avoid signing up to too many social networks as it will be impossible to keep up with all of them effectively. Remember to keep branding consistent across all networks and web pages to ensure people know how to identify your brand.

If your business is already on social media, you may need to assess what is and isn’t working. Check out your competition and ascertain if you are targeting the right people, in the right place, with the right content.

Plan Content to Connect!

Plan your content meticulously with a social media calendar. Create content that educates, entertains and inspires to encourage a reaction. You can post:

  • Blogs
  • Videos
  • eBooks
  • How to guides
  • Infographics
  • Memes
  • Quotes
  • Interviews
  • Product descriptions

Understanding the content that your audience will engage with can help you plan and execute your content plan. For help with written content, optimised for search engines, get in touch with Writeable. We create writing to rank… content to connect and are here for all of your content writing needs.

Talk to your Audience

Sharing content across relevant forms of social media will help create conversations that enable you to communicate directly with potential customers. Make sure you get involved in:

  • Commenting on relevant content
  • Responding to comments on content you have posted
  • Follow relevant people, profiles and business pages
  • Build your community
  • Interact with your community
  • Participate in conversations
  • Always be aware of anyone talking about your business

Talking to your customers, addressing comments and feedback, helps build your brand image as a caring, feeling customer-friendly business with consideration for their customers.

Measure Success

Tools such as Google Analytics will help you understand the return on investment (ROI) of your internet marketing strategy.  Understanding the results of the measurables will help you as a business re-evaluate and tweak your approach for long term success.

Writeable. Writing to Rank… Content to Connect!

Here at Writeable, we like to support other small businesses by helping them understand the ins and outs of internet marketing, social media and search engine optimisation. And as experts in SEO content writing in and around Aylesbury you can rely on us if you need support to build your brand with written website content, blogs, eBooks and much more.