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What is Content Marketing?

Content Marketing Aylesbury

Target audience

 

Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.
~David Beebe

Are you looking to gain more sets of eyes on your content? * Do you have a well-formed content marketing strategy? * Or is the lack of interaction with the content you create becoming frustrating?

Let Writeable, experts in content marketing Aylesbury, explain more.

Content Marketing Aylesbury

Content marketing is the process of creating and sharing material online. The types of content you can share include blogs, landing pages, infographics, videos, and social media posts. Content marketing does not blatantly advertise your brand. Instead, it’s more subtle, adding value and gently encouraging interest in the services or products you offer.

To get to grips with content marketing, you need to put yourself in your customers’ shoes. You are in a position to do this when you are able to answer the following questions:

  • Who are they?
  • What do they want from you?
  • How can you help them?

If you have the answers to these questions, you can start to approach your content, ensuring it is relevant to your target audience. Your content can assure your audience that you have what they need, and as a result, you can build and grow your customer base.

Content marketing is a commitment, and results don’t happen overnight. The process involves building a relationship with your intended audience to encourage them to trust you. You can achieve this with content that educates, entertains, inspires, and engages.

SEO Content

6 Ways to Enhance your Content Marketing Plan

Blog Posts:

A blog post typically answers questions your target audience has while helping you to raise awareness of your brand. Blogs allow you to collect backlinks to support your SEO campaign and engage with your target audience. And by creating blogs, you always have ready-made content to share across social media. By posting blogs regularly, your website will get found in search engines for more keywords.

Social Media:

Social networks provide a forum in which to understand your audience and your competition. They allow you a glimpse into how your competition interacts with your target audience. These platforms also provide a secure way to nurture leads and build a relationship with your prospects. What’s more, you can post content such as blogs, videos and, infographics easily across social media platforms.

Landing Pages:

Landing pages help your business gain leads. You can use landing pages to promote offers, solve problems and publicise content relevant to your target audience.

Videos:

Video content is considered the most popular form of shareable content. This format is easy to digest and informs and entertains. What’s more, video is easy to share across social media and offers a return on investment.

Infographics:

Infographics allow you to present your message visually. You can share infographics to promote blogs or as standalone content to illustrate your point. Such content is simple to consume, and you can share them easily across social media.

Podcasts:

Podcasts are an increasingly popular form of content marketing, mainly because they are inexpensive to produce. And they also help brands establish themselves as an authority.

Considerations for your Content Marketing Strategy

For a successful content marketing campaign, you need to:

  • Establish your goals: What do you want to achieve by sharing content online?
  • Understand your audience: Who are they? Where are they? What do they do?
  • Establish what makes you different from your competition: How can you market yourself to your target audience?
  • Share your story: How did you get started? How did you get to where you are?
  • Make content visible in search engines: What are your keywords? How will your audience search for you?
  • Audit any existing content: Are you sharing a consistent message? Does it benefit your target audience?
  • Plan your editorial content: What will you post? Where will you share? How frequently will you post?
  • Create a content calendar: Should you create content for relevant dates and anniversaries?
  • Measure performance: Are you getting a return on investment for your efforts?

SEO Content

Content marketing proves a highly successful medium across B2C brands. The popularity of traditional marketing has waned due to its intrusive nature. With content marketing, people can seek the information they require to make up their own minds about the products and/or services they need. If you are successful you will build your brand, drive traffic to your website and generate business. By consistently publishing high-quality content online you will build your brand and authority with your audience and search engines. But it is not a promise of instant success. To create a successful strategy you need to be committed to the consistent and continuous creation of content. The more posts you produce the greater chance of Google indexing your pages, and ranking for an increasing number of keywords.

We are Content Writers Aylesbury

As content writers Aylesbury, Writeable can help you to address the needs of your audience. We create valuable written content to help our customers build their brand and boost trust in your business. Our services are flexible, we can create occasional content to boost your campaign or provide monthly pages to set your brand up for success.

Get in Touch For Writing to Rank… Content to Connect!

We can help you with your written content marketing Aylesbury, so get in touch with the efficient team at Writeable today, call +44 (0) 7814 655 438.