How well is your website performing for your business? Here, Writeable, creators of content writing Princes Risborough, provides ten vital assets for your website.
Your website is the shop window for your business. Its purpose is to provide the necessary content that potential customers need if you get it right, your site will generate leads and enquiries.
Your website needs to create a good impression when someone arrives at it. That means it needs an eye-catching design, easy-to-read content, with intuitive navigation. It should hold the attention of those accessing it to ensure they continue to look around your site.
Intuitive navigation helps visitors find what they are looking for quickly and easily. If it takes visitors a number of clicks to locate what they are looking for they are more likely to click away, heading straight to your competitors.
Consider this when creating your website:
Answering these questions should help you consider the information that is most relevant to your target audience. This will enable you to provide a clear navigation menu allowing visitors to access the information they need without any hassle.
Statista.com states that 90% of internet users are accessing the web via a mobile device. This is why it is essential that your website is optimised and displays appropriately across all devices. Your website should be built using responsive design to ensure the best experience for all visitors. Responsive design ensures your website adapts to the correct shape and size relevant to the device being used to access it.
You need to invest time or money creating fresh, unique SEO content writing to give your target audience a reason to come back to your site. Regularly updating your website with written content will also benefit your SEO campaign. Helping you rank better in search engines. We recommend adding a blog to your website. A blog enables you to provide news, views, how to’s and much more, to educate, entertain and inspire your visitors.
Understanding the benefits your business brings its customers is vital to ensure you entice visitors to your site. Your content writing should highlight the key features and benefits of your business to ensure your target audience know why they should purchase from you.
Provide visitors to your website with the ability to sign up for a newsletter, to receive updates from your business. This facility should capture contact details, providing you with precious data and the ability to stay in touch with your audience on a regular basis. This helps keep your business in mind and potentially will convert a lead to a sale.
What do you want a visitor to your website to do? Once you know, ask them. You can do this by creating a call to action on each page. These could read:
If your contact details aren’t visible you are likely to lose business. Make your contact details visible on every page. And offer your visitors more than one way to get in touch, by telephone, mobile, email, or social media.
A successful website is engaging, interactive and provides an enjoyable user experience. This will lead to people coming back. Your web content needs to tell the story of your business, capture the ethos and personality of your brand, building a brand experience that customers enjoy.
It’s important to stay connected with your target audience via social media. Find the platforms that work best for you and use them to share blog content, engage with customers and keep an eye on what your competitors are doing. Facebook, Twitter, Instagram, Linkedin, Tik Tok, Pinterest can all help you drive traffic to your website and build awareness.
If you are looking to enhance your small business website, the team at Writeable can help. We are content writers Princes Risborough, Buckinghamshire. By investing in SEO content writing you can help your website rank in search engines and connect with your target audience. We achieve this by listening to how you talk about your business, to understand and create a brand personality that is fully representative of all you stand for. By highlighting the features and benefits of your business through our optimised content writing, your business can scale the ranks of Google and get found by your intended audience.
Get in touch with the team at Writeable today. For SEO content writing Princes Risborough call 07814 655 438. We will be more than happy to discuss your needs and work out a plan of action to achieve the goals you have for your website.