Unsure why your stunning new website isn’t getting found on Google? You need to optimise your content with relevant keywords to rank well on search engines. Check out these tips from the SEO copywriters at Writeable, based in High Wycombe, Buckinghamshire, and start optimising your content today!
Writing content isn’t as straightforward as it sounds. For your business to be successful online you need a strategic approach to the keyword optimisation of your online content.
Professional SEO copywriters understand how search engines work and focus on what a reader wants when writing copy for clients.
If you’re looking to grow the visibility of your website by posting content, it’s essential to understand the essentials of SEO copywriting. Alternatively, save yourself some time and hire a professional SEO copywriter who knows what they’re doing.
First thing’s first, what is SEO copywriting? SEO copywriting is the process of creating copy with the aim of getting it to rank on search engines for keywords relevant to your business. These keywords are the words your intended audience is likely to use to search for your products or services.
Once you understand the process, you can apply these principles across your website and blog, as well as social media profiles.
If you really get to grips with the process of SEO copywriting you’ll be able to increase the number of keywords your web pages rank for.
Over the years, as the sophistication of search engines has increased, SEO copywriting has evolved. It no longer revolves around stuffing as many keywords into your content as possible. Its focus is to create educational, informative and valuable content that benefits readers.
Content should always be created with your readers in mind. But, here are a few tips that SEO copywriters employ to help search-bots understand your content and rank it accordingly.
Before you start writing, you should carry out keyword research. This enables you to write content with a clear keyword target in mind.
It can be tempting to choose industry keywords with a high search volume, but you’ll find these words to be very competitive.
As a website with lower authority, it’s unlikely you’ll rank on page one for such terms, regardless of how good your content is.
When conducting keyword research, choose keywords with difficulty scores less than or equal to your website’s Domain Authority (DA), as they can present opportunities for your content to rank quickly.
By checking out content that already ranks on page one you can garner ideas for your own content creation.
When looking at existing content that ranks well, consider things like the length of the content and how engaging page titles and meta descriptions are.
Of course, we’re not advocating that you copy the content your competitors are creating, but better understand the types of content Google favours.
When planning your content focus on what the structure will look like. Determine your topic and sub-topics, establishing how you will break this down using headings, bullet points and paragraphs.
To optimise your content efficiently, you need to feature your keywords prominently within each of these components to ensure effective on-page SEO.
Google ranks content that offers its searchers quality. Content that is badly written or full of typos will send readers straight to competitor sites. By writing in short sentences and paragraphs, you will improve the reader’s journey.
For your content to qualify as quality content it needs to demonstrate that it is:
The length of your content is not a ranking factor, but in recent years there’s been a visible trend when it comes to long-form content and page one rankings.
By exploring your topic in-depth you are most likely to answer a reader’s queries. Keyword tools can help you explore your topic in more detail by presenting sub-topics relevant to your keywords.
It is vital to include your keywords in your H1 and H2 headings. As Google has become more sophisticated, it can now also understand synonyms and other related words.
By adding alternatives to your keywords in your headings your content can demonstrate its relevance without keyword stuffing.
Visual content helps readers stay engaged. By including relevant images, videos or infographics to break up long passages of text, you’ll keep readers focused.
Don’t forget to optimise such content for speed and performance. Otherwise, your visual content will end up counting against you. It’s also important to optimise visual content with relevant keywords.
It’s important to keep an eye on your content after you’ve published it to ensure Google understands it correctly.
By logging in to Google Search Console you can check out what impressions your keywords earn. If they are not relevant to your keywords, you might need to revise your content.
High ranking positions take time to achieve, but accurate impressions are a great indicator that Google understands your content and is promoting it appropriately.
Search engines and their algorithms are constantly evolving, and as such your content needs to do the same. Modify published content now and again to keep it relevant. This will help you maintain keyword rankings in the future.
If you’re lacking the time or inclination to create SEO copywriting for your website, delegate your content creation to Writeable, SEO copywriters based in High Wycombe Buckinghamshire. We create Writing to Rank… Content to Connect! That means quality content to boost your rankings on Google and engage with your intended audience. Contact us to find out more about how we can help you boost your online presence.
Writeable. | www.writeable.co.uk
Writeable – Writing to Rank… Content to Connect!
Working with small businesses in Buckinghamshire and beyond to create SEO content, website copy, blog posts, eBooks, social media content and much more. For more tips and advice follow us!