Has there ever been a better time to start a blog? Internet usage is through the roof, as lockdown has everyone at home heavily reliant on it for work, education, shopping, and entertainment.
If your small business doesn’t have a blog, now really is a great time to start one. Writeable, based in Princes Risborough, Buckinghamshire, is here to tell you about the many benefits of blogging.
Blogging dates back to 1994. The format was first known as a ‘web log’ and took the form of an online journal. As the popularity of the internet has grown, so has the importance of blogging. And these days, a blog can be anything.
Over the years, businesses have realised the potential of the blog format as a powerful marketing tool. It has become a popular way of communicating and building relationships with audiences. What’s more, it helps businesses communicate product launches, advice, and industry trends.
More people are getting online since businesses have had to close due to COVID-19. As a result of more people using the internet, your business stands more chance of being found. And this is why now is a great time to start a blog!
The benefits of blogging are not always obvious. However, with 77% of internet users reading or subscribing to blogs, there is no excuse not to have one. Think about it, unless someone wants to purchase from you, for what other reason would they visit your site? With a blog and well-targeted posts, you provide a reason to visit your website more often.
Regularly blogging helps to keep your brand in the minds of those interested in what you sell. What’s more, those people can even go on to recommend you.
Check out the benefits a blog has to offer:
Additionally, writing a blog is effective and inexpensive.
Simply put, the more content you publish, the more pages search engines have to index. In return, your blog and website have a greater chance of ranking for your keywords.
But, it is important to remember, that it takes more than keywords to help you rank. The content you publish needs to be well written and relevant to your target audience. Content needs to be entertaining, educational, and inspiring. It should add value to the lives of your readers. And, as a result, you increase the potential to build relationships with your customers.
You also create the opportunity to be seen as a thought leader within your industry. Showing off your knowledge helps your audience trust your expertise, enhancing the potential for increased recommendations and sales growth.
Successful brands connect with their target audience on an emotional level. They understand and address the needs of prospective customers to help them feel connected to the brand. If you write as though you were talking to a friend, it helps your personality shine through.
Writing a blog is an invaluable resource. If you don’t have a blog, start one! Blogging will build awareness of your brand, boost sales, and get your business found in Google. While success doesn’t happen overnight, in the long term you will notice the benefits.
At Writeable, we understand you might not have the time to plan, write, optimise and share blog posts. But that’s where we can help! If you decide to launch a blog but find there aren’t enough hours in the day, get in touch. Contact us on 07814 655 438 because Writeable can help you create great blog content.