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Understanding Search Engine Marketing (SEM)

Understanding Search Engine Marketing

Have you recently launched a website? Because having a website makes great business sense. And everyone trusts a business with a website. After all, the first thing anyone does when they receive a recommendation is Google said business. Without a website your brand is invisible. But you’ve launched your website and nothing… no great influx of business leads, traffic to your website is even thin on the ground. So what now? How can you make your website work for you?

Search Engine Marketing

What is Search Engine Marketing?

Search engine marketing (SEM) is an internet marketing strategy that helps increase the visibility of your web pages in search engine listings. There are several methods that we will discuss to help you understand how this can be achieved.

In some arenas, SEM is exclusively considered to refer to paid advertising. However, it is widely considered that SEM and search engine optimisation (SEO) are two pillars that work together side by side to produce better results than one pillar alone. Ultimately, the aim of SEM is to build a website with relevant content that search engines will rank above all others. As a result of an SEM strategy, organisations optimise their marketing campaigns to achieve greater visibility, build their audience and achieve more sales.

Paid SearchPaid Advertising

Paid advertising is also referred to as Paid Search or Pay-Per-Click (PPC). Businesses pay for adverts to gain more visitors to their website. This can also benefit the organic reach of your website, as the more people that visit your site the more likely your organic search result will improve.

Ads are set up and optimised with relevant keywords. These are words and phrases your target audience are most likely to use to search for your products or services. When creating ads you establish a budget, this pays for the placement of your adverts. Every time someone clicks on your ad you will be charged.

By implementing a paid advertising campaign, sponsored adverts appear at the top and bottom of search engine results, prefixed with ‘Ad.’ These adverts are situated to stand out from the organic results. Results that appear higher up Google are more trusted than those beyond page one.

Search Engine Optimisation (SEO)

Search engine optimisation (SEO) involves a series of techniques to generate organic search engine results to enhance the visibility of your website and drive traffic and sales. While it can be hard for new businesses to get results from SEO in the short term, committing to a long term plan, organic search will deliver a higher volume at a better cost per lead. What’s more, organic traffic doesn’t dry up when you stop paying.

Increased visibility in search engines for targeted keywords will put your business in front of your target audience to drive awareness of your brand. Organic search results are typically respected more than paid results. Often the higher the organic result the greater level of trust and perceived credibility searchers will have for your business.

What is the Difference Between PPC and SEO?

Ultimately, the difference between SEO and PPC is that organic traffic from SEO is free, whereas traffic generated by PPC requires you to pay per click each ad receives. What this means is, once your budget runs out the traffic stops, but with organic search your traffic won’t dry up.

Let’s take a look at the benefits of each approach:

The Benefits of Paid Search

  • You can execute a campaign quickly and easily to achieve consistent and immediate results.
  • Provides you with first page exposure in top search engines.
  • You have control over the design and placement of the ad.
  • Depending on your targeted keywords and competition ads are affordable and cost-effective.
  • People who click on paid ads tend to be ready to buy.
  • You have access to analytics which makes ROI easy to measure, allowing for continued improvement.
  • Creating a paid ad allows the ability for specific targeting.

The Benefits of Organic SearchSEO

  • Increases your organic discovery
  • Produces high quality web traffic
  • Provides you with 24/7 promotion
  • Improves the credibility and trust of your
  • Reaches your entire target audience
  • Optimises your user experience
  • As a long term marketing strategy results correspond to budget, effort and time commitment
  • Key to your search visibility.

How PPC and SEO Work Together

An SEM strategy works best when you align your paid search and SEO campaigns. When you combine well-targeted paid ads while ranking organically for the same keywords you provide additional access for searchers to discover your products or services and build your reputation as an authority within your niche.

Boost Your Web Traffic With Our SEO Packages

Writeable can create optimised website content or a blog campaign to enhance how your website ranks organically. We also offer three varying levels of SEO packages to help your website rank better for your targeted keywords or phrases. Regardless of your SEO requirements, we don’t tie you into lengthy contracts. We run SEO campaigns for as long as you need us to. Simply let us know how many months you want your campaign to run for when you sign up. Or notify us 30 days before you want the campaign to end. Of course, there’s no problem if you want to extend your campaign at any time.

  • Bronze Package

Are you looking to boost how your website ranks in Google? Our bronze package takes five of your keywords or phrases and optimises your site to rank for them organically.

  • Silver Package

Stay above the competition with our silver package. We help maintain your Google ranking by optimising your website for 10 key phrases to up your SEO game.

SEM OFFER

  • ¬†Gold Package

For amazing value, check out our gold package which helps larger companies or those of you with more competitive keywords take your SEO campaign to the next level by optimising your site for 15 of your key phrases.

Talk to Us

We are Writeable, the latest brand to launch from the team at Cyber Sushi Design Ltd. We offer SEO content writing services for start-ups and small to medium brands to help them communicate their message and set them up for online success. Or, as we like to say, we create writing to rank… content to connect! Interested? Email or give us a call on 07814 655 438 to discuss your SEO needs.