You have probably heard it a million times, ‘content is key!’ But what does that actually mean?
As part of the Cyber Sushi Design team, we regularly have customers requesting stunning web design. Often, with little regard for the actual website content. Written content and the images required to populate the site, fall way down the list of priorities. But content writing delivers your message and enables your website to be discovered.
Website content isn’t just something you pull together on a whim. It takes careful consideration and planning. A lot of research; research of your industry, competitors, audience and keywords. It takes creativity. It also involves lots of your most precious commodity, time!
Small businesses don’t necessarily always have someone in-house to carry out the task of writing website content. Nor do they have the time. And instead of writing relevant content for their audience and search engines, they take shortcuts that can be damaging. Perhaps they steal it from other places across the internet. Or they write it super quick. And as a result, it ends up lacking the relevant keywords, reads poorly or doesn’t grab the reader’s attention.
These days, without question, quality content is vital for the success of your website. Arriving at a website with poorly written content is likely to drive readers straight on over to your competition. But there’s more to website content than simply writing it. Search engines need to understand what it is you do. It needs to speak to your audience in a language they understand. And it shouldn’t be full of industry jargon that tries to sound too clever. The intention of website content is to:
Make your website work for you by hiring a copywriter to craft user-friendly content targeted at your intended audience. A content writer will produce:
To maximise your search engine ranking, your website content needs to be original, not copied from other sites. Search engines also appreciate all the things your target audience need from your website. Your content can benefit your audience and search engines by:
It is important to understand that web content isn’t secondary to your web design. It is as important, if not more so. Your content will enable your potential customers to understand the benefits of your services. And it needs to be eloquent yet simple, removed of all jargon, cliches and over-hyped marketing spiel.
We are Writeable, based in Buckinghamshire. We create writing to rank… content to connect! And through our web-savvy content, we enhance your website and boost your brand. If you need web content, blog posts, social media campaigns, ebooks, newsletters or emails, contact us for more information. Content writing doesn’t have to be expensive. But it should be professional, simple, and provide all the necessary answers that your audience needs.