If you are a new business looking to market your start-up, you’ve probably heard the term SEO content banded around. Launching a new business can be a minefield without having to Google marketing terms. Read on to discover what SEO content is and how it can benefit your business, boost sales and keep your business reeling in visitors to your site 24/7.
To create SEO content, you need to understand the following:
To generate traffic to your website via search engines, it is vital to do keyword research before writing any content. Keyword research enables you to focus on the keywords and phrases that gain steady search volume. By creating content using key terms that people are already searching for, you stand a greater chance of search engines understanding what your website is all about. In return, your site is more likely to get discovered on search engine results pages (SERPs).
To enhance the searchability of your content, it is important to know where and how to place keywords and phrases. The key is to avoid overstuffing your content with keywords. However, it is vital to include them in important places such as the title, headings, sub-headings and naturally within the body of the text. Additionally, the meta title and description should also include your keywords.
The structure of your web pages is important. Your content must be organised logically with header titles used in numerical order e.g. H1 H2 H3 H4. Ultimately, present your content to entice visitors to stay on your website for as long as possible.
The purpose of creating content regularly is to increase visibility. By sharing your content across social networks and creating internal and external links within your content, you can broaden your reach and generate more traffic to your website.
Gaining search engine traffic shouldn’t be your only aim when creating content. Your content needs to please search engines as well as educate, engage and inspire your intended audience. Thin content provides little value and if this is all you produce, you run the risk of your rankings being penalised by Google.
SEO content can be anything from blog posts to product pages, eBooks to infographics. Let the following list provide you with some inspiration for the types of optimised content you can create:
Having a clear content marketing strategy will help you promote your business in a structured manner. Consider the following as you build your marketing strategy:
Deciding on your goals will enable you to determine the type of content you should concentrate on.
If you are focused on driving sales, you should primarily aim to create attractive product pages with educational information optimised for search engines and to convert sales.
Additionally, posting blogs will help you to illustrate the benefits of your products or services. You can link these to relevant product pages.
If you aim to increase visitors to your site, it’s important to focus on rich, long-form content and videos that educate, inform, and encourage readers to return to your website.
Understanding your target audience will help you entice them to your website to buy your services and products. By developing buyer personas, you can develop a profile that represents your customers. Once you understand your potential customer, you can target your content towards them.
By creating an editorial calendar, you can stick to a schedule that dictates when you publish content. To create an editorial schedule, use an online calendar to set reminders and deadlines. Allow yourself plenty of time to create content you have scheduled but avoid planning so far in advance that the goalposts move or the scheduled content becomes irrelevant.
Keep tracking how your SEO is serving you. There are many online sites such as Google Analytics, SEMrush or Ubersuggest that allow you to monitor how your site is performing.
Hopefully, this post has helped you get an understanding of SEO content and what it involves. If you need support in your content creation endeavours, get in touch with the Writeable team based in Buckinghamshire to discuss SEO content. For more information about our services, head on over to our blog page, where you will find an array of useful information to help you understand how your online content can perform for you 24/7.
