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Website Copywriting Tip #1: Keep It Simple

Copywriting tip #1

Copywriting TipDo you find yourself tearing your hair out trying to write content for your new website or weekly blog? Help is at hand with Writeable’s new blog series that offers you a new copywriting tip each week.

The first rule of copywriting is – Keep It Simple!

If you fill your content with complex words and industry jargon you risk alienating your readers. They will switch off and turn to your competitors for solutions they understand.

1 in 6 adults in the UK has very poor literacy skills. ~ UK National Literacy Trust

Avoid missing out on leads because visitors to your website don’t understand your content. WebFX provides a free Flesch-Kincaid readability tool – check it out to discover if your content is going over your readers’ heads.

Copywriting Tip – Keep It Simple

Here are a few ways you can keep your content simple, ensuring readers understand your message:

  • Concentrate on one idea at a time
  • Get straight to the point
  • Avoid using long, complicated words
  • Don’t use too many words
  • Write short sentences and paragraphs – make your content scannable
  • Use bullet points and lists

Short on time?

As a small business owner, it can sometimes be difficult to find that work-life balance. After all, you spend all day getting on with your day job, to come home and focus on ways to promote your business, keep your website up to date and update your social media profiles.

If you find yourself short on time, Writeable can help! We provide affordable content and copywriting packages to get your message across to your target audience. Find out what we can do for you – get in touch today, and you’ll be pleased you did!

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“Writeable are able to take your ideas and suggestions, then turn them into magic. Professional and great to work with, thank you Team Writeable. Look forward to working with you again in the future.” ~ Rebecca Meeke, RedBeagle Recruitment