If you’re setting up a small business, you need a tagline. Something practical that summarises your business in a few words. Long-established brands can get away with being vague but for a new business, your priority needs to be clarity.
Let’s look at the basics you need to consider to create the perfect tagline for your new business.
Your Audience
Who are they? Who is going to buy from you?
You need to identify the answers to these questions because these are the people that will read your tagline and want to know more.
You need to talk in their language. So it’s important to avoid industry-specific jargon. Keep your message clear and concise to ensure people understand what you offer.
Your Strengths
Play on them.
Your tagline is another form of marketing your business – use it to sell what you do best.
What is your unique selling point? What benefits do you offer your customers?
At Writeable, our tagline is “Writing to Rank… Content to Connect!” Simply put, we create SEO content with the intention of getting it to rank in Google and connect with the target audience.
Your Words
How you phrase your tagline is important. Clear and concise trumps flowery and complicated.
Consider the following formats:
- What you do and who do you do it for, e.g. Writing to help small businesses grow
- What you do and what the customer gets out of it (this is the option we went with), e.g. Writing to Rank…. Content to Connect!
There’s room for some creative licence – for example, you can make it rhyme, but only do this if the message you are delivering is clear.
Remember this message from advertising guru, Leo Burnett:
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
To help your audience connect with your brand :
- Stand out.
- Be clear.
- Be creative.
- Be entertaining.
- Add value.
Ultimately, a tagline is a simple expression of your business so don’t overthink it, don’t complicate it.
Lost For Words? Get In Touch For Copywriting Services Buckinghamshire
Here at Writeable, we are committed to helping businesses show up online and make the right impression. We are copywriters and content creators. If your business is lost for words, we ensure you find them. Get in touch with us today to find out more about our copywriting services and how we can help your business thrive.
Writeable.
Writeable – Copywriting Services Buckinghamshire
Working with small businesses in Buckinghamshire and beyond to create SEO content, website copy, blog posts, eBooks, social media content and much more. For more tips and advice follow us!
