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Website Copywriting Tip #2: Punctuation Matters

Unsure what’s important when producing online content. Our latest website copywriting tip explains that punctuation matters! It helps your content read as you intend it to be read. Aids understanding and adds authority. Provides context and ensures we don’t eat grandma for dinner.

Let’s eat Grandma!

Let’s eat, Grandma!

What’s more, it presents your business as professional rather than sloppy. And it’s competitive out there, so presenting the best version of your business to the world is vital.

Presenting well-researched, informative content, accurately written with excellent spelling, punctuation, and grammar, will set you above competitors who don’t pride themselves on following the same high standards.


Website Copywriting Tip – Punctuation Matters

The clever use of punctuation will ensure your website copy flows nicely to give your content a voice. Check out our punctuation tips:

  • Keep sentences and paragraphs short.
  • Avoid using exclamation marks.
  • Use more full stops to emphasise specific phrases and add authority.
  • Add commas, to help your copy flow. Commas create a brief pause and change the voice of your content.
  • And who could forget the question mark? Engage your readers. Bring them into the conversation. Ask questions.

As Henneke D stated, with punctuation:

“We can sound more excitable. Or authoritative. Or empathetic. We can build suspense. Make readers stop, or get them to rush ahead to the next paragraph…”

If in doubt…

Ensure your message doesn’t get lost. Use appropriate punctuation to invigorate your words. If in doubt… download the Grammarly app to identify any spelling, grammar and punctuation errors before your content goes live.

No time to proofread and edit your content? We can help! Writeable offers affordable content and copywriting packages, but we can also proofread and/or copy-edit your content to ensure it’s up to scratch before you send it out across the world wide web. Get in touch with us and find out what we can do for you.

What Our Clients Say About Us

“I was seeking a copywriter for my new venture (Coaching business). So I posted on a local Facebook group and quickly had a response recommending Jen. I had a call with her, and I felt she really understood my business and what I was trying to achieve.

Jen’s turnaround time was quick and efficient. When I received the copy deck I was so impressed! There was nothing to change as Jen had captured everything so well. I would definitely recommend Jen and the company for their copywriting services. She was very professional and worth the price!” ~ Abhipsa Nakarja – NLP Practitioner