Did you know… The average number of new blog posts published on WordPress per month is a whopping 70 million. That makes the competition to get eyes on your content enormous. Is there any point in blogging, I mean, does anyone actually read blogs anymore?
Today’s stat from Impact suggests yes! With a massive 77% of internet users regularly reading blog posts.
Blogging for Business
Adding a blog to your website and regularly adding informative posts is good for your business. Using blogging as part of your marketing plan is a great way to reach existing or potential customers. It will help increase traffic to your website, increase trust in your brand and expand the reach of your business online.
Creating A Blog Post
So, are you frequently creating blog posts, or is blog writing something you struggle to keep up with?
Keeping your website regularly updated with fresh, unique content is a practice highly regarded by Google. If you’re in a highly competitive industry and have the time and resources, your business could really benefit from posting 2-3 times a week. Because blogging can help you stay one step ahead of your competition, so keep these tips in mind when you create blog posts:
📌Add as much value to your blog post as possible. People don’t read blog posts just to be entertained, they are looking for solutions to specific issues. Answer industry-related questions that it’s not always easy to find answers to and provide answers in a straightforward way, avoiding complicated jargon.
📌 Ensure your content is easy to skim read. Break your text up into easy-to-digest chunks using headers and sub-headers, short sentences and short paragraphs, bullet points and numbered lists.
📌 Keep readers engaged by adding visual content (images, embedded video or audio.)
Blogging Supports Your SEO Strategy
Maintaining a consistent approach to your blog strategy will help support your SEO campaign. Let’s explain how it works:
- Content Creation: You create and publish an informative blog post optimised with relevant keywords.
- Crawling: Search bots crawl web pages to discover which pages have the best answers to search queries.
- Indexing: The bots index the web pages with the most relevant information and tag them with appropriate search terms.
- Ranking: An algorithm will decide where your page ranks based on how well it answers a search query.
By blogging regularly, you have more pages for the search bots to crawl and therefore stand more chance of showing up on search engine results pages (SERPs).
Blog Writer UK
If you don’t have the time or resources to invest in blog writing, consider hiring a blog writer UK. Writeable creates blog posts to entertain, educate and inspire action from readers. We’ve helped a multitude of businesses from various industries across the UK enhance their rankings and engage their target audience to boost business. We can create one-off blog posts or offer monthly packages. Our most popular monthly blog writing package starts from £349 +VAT. This includes 4 blog posts per month optimised for search engines to help your web pages climb the ranks of Google.
For more information, get in touch with us here at Writeable today to discuss how we can help boost your business online.
Writeable
Writeable – Writing to Rank… Content to Connect!
Working with small businesses in Buckinghamshire and beyond to create SEO content, website copy, blog posts, eBooks, social media content and much more. For more tips and advice follow us!