Writing blog posts to answer the questions your potential customers are asking is how blogging improves SEO. Blogging supports your search engine optimisation (SEO) strategy and boosts the position of your website in search engine results pages (SERPs). By using on-page SEO techniques your blog posts are more likely to rank in search engines. The more frequently your blogs are listed in SERPs the more chances of potential customers visiting your website.
On-page SEO refers to the aspects of a web page that you can change. For example, the content of your blog, the headline and headers, image Alt tags, meta descriptions and more.
The content of your blog posts contributes to your SEO strategy. They help to make your website more visible to prospective customers searching for keywords related to your business. It’s worth mentioning that SEO can be a tricky process due to Google regularly updating their algorithms.
Consider the issues your potential customers are experiencing and write blogs that address their problems. To optimise your blog posts use 1 or 2 long-tail keywords. Writing a blog isn’t about overstuffing your blog full of keywords. This can damage your SEO campaign. Not to mention also makes for dreadful reading for visitors to your blog.
What is key, is answering with intent. Helping solve the pain points your customer’s experience. Your blog needs to read naturally to generate the right type of traffic that will lead visitors to your site to purchase from you.
Long-Tail keywords are longer, often question based phrases focussed on addressing a specific question your target audience is asking. These types of keywords are far more impactful and read more naturally.
It is important to include keywords in the following places within your blog:
Your headline. This determines how relevant your blog post is and should be no longer than 65 characters. Front-load your title with the relevant keywords to avoid them getting cut off if your title exceeds the character limit.
Spread keywords naturally through the body of your blog, including them in the header (H1, H2, H3, H4, H5, H6) titles.
Search engines establish what your post is about based on the URL of your blog. It is the first thing search engines crawl and should include appropriate keywords.
This description provides search engines and potential customers with information about your blog content. Use long-tail keywords to make this clear and the more engaging you make it the higher the chance of your blog getting read.
These days more people are conducting searches via their mobile devices than desktop computers. And since 2015, Google has been promoting those sites that are mobile-friendly ahead of those that aren’t. So if your website isn’t already mobile-friendly, it’s high time you spoke to a web designer about designing a responsive site, because everyone needs one.
Meta data is the text that appears on the search engines results page. This information helps search engines and readers establish whether your content is relevant. Typically this description is no more than 300 characters and should include relevant long-tail keywords.
Your blog post needs to include images. And since search engines can’t read images these should be optimised with image Alt tags. These tags benefit your SEO by detailing what the image is all about. It also benefits readers that are visually impaired and if the image can’t be displayed the description will be available.
Describe the image, detailing what is in the picture using relevant keywords without overstuffing. But keep the description under 125 characters.
Using too many tags of a similar nature can be harmful to your blog post. Google will penalise you for overusing or adding duplicate content, for example, content, content writing, content marketing.
It is important to have inbound links to your website from other sites or pages within your website. This shows search engines that your content is relevant and worthy of linking to.
Google Search Console enable you to access free search analytics report that analyses clicks from Google SERPs. This will help you determine the words that people are using to search for your content. It’s worth remembering that new posts take a while to build authority, so while it is important to optimise for search engines, writing to address the. needs of your audience are extremely important.
Evergreen content is information that will remain relevant for the foreseeable future. Such content is seen as valuable for contributing a steady flow of traffic to your website and over time will benefit your ranking greatly. These posts are usually lengthy and extremely informative.
Regularly review your existing posts to ascertain whether you can update worthy content or remove outdated posts. The content you have already created is more likely to have authority, whereas new content takes a while to settle and gain authority. So amending old content reaps the benefits almost immediately. Additionally, it takes less time and effort to make changes to existing posts than it does to create a new one.
There you have it, ten tips explaining how blogging improves SEO to stand you in good stead, to not only rank well but engage your audience, with the potential to convert them into paying customers. Remember to post regularly as Google rewards websites that add fresh, relevant content. If you are looking for more easy-to-understand information about SEO, check out our FREE eBook, ‘Understanding SEO.’
If you find yourself struggling with finding the time or enthusiasm for writing blog posts, Writeable are always available to help. Whether you need a one-off blog or would prefer a monthly package, we can create bespoke packages to suit the needs of your brand. We’re a friendly bunch so drop us a line on 07814 655 438 or send us a message.