How do you find somewhere to go for a drink in an unfamiliar town?
I’m guessing you turn to Google, am I right?
You type in your search and scroll through the list of venues Google returns. From there you select a venue to visit based on distance, opening times, photos, reviews or the feeling you get for the business based on the information they have made available.
And voila, one of these businesses has a new customer, simply because they chose to complete a free Google Business Profile. Have you created yours yet?
According to Bright Local, the average business is found in 1009 searches per month. This can become a possibility by creating a Google Business Profile. Such a listing in Google enables searchers to connect with businesses via Google Search or Maps when they search for a specific business in their local area.
Up until recently, Google Business Profile was known as Google My Business. It provides a free listing for small business owners, enabling them to promote their business on Google Search and Google Maps. By creating a free listing you can connect with customers, share updates about your business and understand how customers interact with your business on Google.
Let’s state the obvious, whenever you need a service or product, you know Google will provide the answer. You type in your requirements and Google returns the businesses in close proximity to fulfil your needs. If your business has a Google Business Profile, it stands a greater chance of being found in that local search and subsequently increases the likelihood you will make a sale. As they say, you’ve got to be in it, to win it.
While a Google Business Profile will help you get discovered in local search results on Google, it does not replace your website. It is simply a means to drive more traffic to your site, encourage potential customers to contact you and help your business get found, physically and virtually.
A business profile on Google allows businesses to:
But before you can do any of this you must create a Google Business Profile. So, let’s take a look at what’s involved.
A Google Business Profile takes minutes to create and allows you to share relevant information about your business and collect and showcase reviews to compel searchers to take action. Follow these simple steps to create your very own Google Business Profile.
Ensure you have a Google account by visiting google.co.uk/accounts and creating a free email address.
Head to Google Business Profile home, enter your business name and select your business category. Your business category is important as it indicates where you will show up on Google.
If your business has a physical location enter your business address. Alternatively, if you have no fixed business address, you can specify an area that your business serves e.g. United Kingdom or London.
Enter your business contact number and website address.
Enter your mailing address to enable Google to send you a postcard to verify your business listing. You will receive a postcard to your business address containing a verification code that you will need to enter at a later date. This ensures Google can verify the ownership of your business, putting the right person in control of your listing. Your business will then show up appropriately on Google Maps.
And remember you can add offers, posts, products/services etc to your profile at any time.
Once your local listing has been set up you can:
Build your free Google Business Profile today because potential customers are constantly utilising search to identify local businesses like yours to fulfil their needs.
Once you have your profile set up, you stand far more chance of getting found on Google. So, sign up for free today and boost your local SEO potential.
Need support populating your Google profile with content? Get in touch with us, here at Writeable today!
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